Crown Toyota vs McPhillips Toyota
Crown Toyota and McPhillips Toyota both sell Toyota in the Winnipeg area, about 10 km apart. If you're trading in a Toyota or buying one, these are the two stores you're most likely to compare. McPhillips Toyota has been in business since 1996.
They're level as buyers of your car on what their sites say, so get a written offer from both. Crown Toyota offers more to someone buying their next car.
Selling or trading in your car
Which store is likelier to want your car, and to make buying it easy.
| Crown Toyota | McPhillips Toyota | |
|---|---|---|
| Buyer's takeOur score for how likely a dealer is to want a car, from what it says and sells. | Good fitOffers trade-in appraisals online, and lists used inventory on its site. | Good fitHas a page on its site for selling or trading in your car, and offers trade-in appraisals online. |
| Says it buys cars from the public | Not stated on its site | Not stated on its site |
| A page for selling or trading in | Not stated on its site | Trade-In Appraisal ↗ |
| Online appraisal | Yes“Trade-In Appraisal” | Yes“Trade-In Appraisal” |
| Lots it can place your car onA group can move a trade to whichever of its stores sells it best, which helps the offer. | Several locations | Single store |
Buying your next car
What each store offers someone buying from it, as its own website puts it.
| Crown Toyota | McPhillips Toyota | |
|---|---|---|
| New makes it sells | Toyota | Toyota |
| Certified pre-owned programInspected used cars with a manufacturer warranty. | Yes“Certified Pre-Owned” | Not stated on its site |
| Used inventory on its site | Yes“Used Inventory” | Yes“Used Vehicles” |
| Pricing policyNo-haggle, upfront or transparent pricing, in its own words. | Not stated on its site | Not stated on its site |
| Free vehicle history report | Not stated on its site | Not stated on its site |
| Help with creditSays it finances buyers with bruised or no credit. | Not stated on its site | Yes“Credit Rebuilding” |
| Buy online or at home | Not stated on its site | Not stated on its site |
| Extended or lifetime warranty | Not stated on its site | Not stated on its site |
Visiting, and living with the car
When you can get there, and what the service side offers once you own the car.
| Crown Toyota | McPhillips Toyota | |
|---|---|---|
| Showroom hours a week | 60 hours | 58 hours |
| Weeknight hours | 2 weeknights to 8 pm or later | 2 weeknights to 8 pm or later |
| Saturday | 9 am–6 pm | 9 am–6 pm |
| Sunday | Closed | Closed |
| Service extras mentioned | Collision centre | Collision centre |
| Languages | French, Mandarin, Cantonese, Punjabi, Hindi, Tagalog | Not stated |
The business behind it
Track record and recognition. Older isn't automatically better, but a long-running store has a reputation it's protecting.
| Crown Toyota | McPhillips Toyota | |
|---|---|---|
| In business since | Not stated | 1996 30 years · “McPhillips Toyota, Serving Winnipeg Since 1996” |
| Family-owned | Yes“Family Owned. Locally Operated. Trusted in Manitoba for 40 years.” | Yes“As one of Manitoba’s last family owned dealerships, when you step through our doors, you’re not” |
| Awards it mentions | Canada's Best Managed Companies Platinum Club“for over 35 Years. We are recognized as one of Canada's Best Managed Companies Platinum Member and AON Best Employer Platinum” | None mentioned |
| Size | 150+ staff | 61–150 staff |
| Showroom | Mon | Tue | Wed | Thu | Fri | Sat | Sun |
|---|---|---|---|---|---|---|---|
| Crown Toyota | 9 am–9 pm | 9 am–9 pm | 9 am–6 pm | 9 am–6 pm | 9 am–6 pm | 9 am–6 pm | Closed |
| McPhillips Toyota | 9 am–8 pm | 9 am–8 pm | 9 am–6 pm | 9 am–6 pm | 9 am–6 pm | 9 am–6 pm | Closed |
What trading in here is worth
In Manitoba, GST and RST on a dealer sale is charged on the price minus your trade-in. So trading in at the store you buy from saves 12% of the trade-in's value in tax: on a $15,000 trade-in, about $1,800. A cash offer for your car from anyone else has to beat the trade-in by that much to leave you better off.
Tax saved by trading in: $1,800. To beat it, a cash offer must be over $16,800.
Rates as of 2026. Confirm with the dealer, and see what your car is worth with a free Smart Estimate before you take any offer.
Where this comes from
A winner is only named for a row when one dealer says something the other doesn't. A store's website not mentioning something doesn't mean it doesn't offer it — ask. This comparison says nothing about prices, how a store treats its customers, or how its service department does the work. For that, read each one's reviews and ask people who've bought there.
Common questions
Is Crown Toyota or McPhillips Toyota better for selling my car?
They're level on what their websites say about buying cars. Get a written offer from both and take the higher one, or use it as your trade-in number.
Is Crown Toyota or McPhillips Toyota better for buying a Toyota?
Crown Toyota says more about what it offers buyers. Compare the price of the exact car you want at both, and check each one's reviews.
Which is open later, Crown Toyota or McPhillips Toyota?
Crown Toyota: 2 weeknights to 8 pm or later, 60 showroom hours a week. McPhillips Toyota: 2 weeknights to 8 pm or later, 58 hours a week. Hours as listed on their websites; holidays differ.
Should I trade in my car at Crown Toyota or McPhillips Toyota, or sell it myself?
Trading in at the store you buy from saves 12% of the trade-in's value in sales tax, because tax is charged on the price minus the trade. A private sale usually gets more money, but it has to beat the trade-in by that margin to come out ahead.